Using highly active ingredients, By Wishtrend focuses on developing formulations that minimize skin irritation. Their intuitive product names that include the main ingredients and content allow consumers to perceive what effects they can get out of them by just reading the names. With the confidence in their products’ effectiveness, the brand has been distributing through sales channels that carry mostly functional products.
The Acid-Duo Hibiscus 63 Cream By Wishtrend just launched contains 63% of Hibiscus flower extract, instead of using purified water. Also known as the “Botox Plant”, the hibiscus flower is rich in an antioxidant called anthocyanin and natural acids such as AHA, AKA, and BHA, which are effective in improving overall skin tone and texture.
Hibiscus is especially helpful in recovering skin turnover and maintaining clear skin. The cream is also suitable for sensitive skin, as it has a low pH level of 5~6 and free of sulfate, essential oil, and artificial fragrance and coloring.
Adding to Hibiscus flower extract, the Acid-Duo Hibiscus 63 Cream also contains 0.5% of LHA and 0.1% of PHA, to maximize its effects. LHA is great for improving pores and sebum with a low irritant, as it does not pass through deeper than the upper layer of dead skin cells. It also has antimicrobial, anti-inflammatory, and anti-comedogenic properties, which make it effective against acne and blackheads. PHA helps with gentle exfoliation and moisturizing as their molecular weight is greater than AHA.
The Acid-Duo Hibiscus 63 Cream gently exfoliates dead skin cells that were left behind due to delayed skin turnover caused by environmental factors such as aging, dryness, UV rays, and stress. As it is not a physical exfoliator, the gentle exfoliation will minimize skin irritation and stress. When used in the morning or night routine as a moisturizer, you will be able to have moist and healthy skin.
By Wishtrend has been growing in the overseas market, as well as in South Korea. They are now sold at Selfridges, a widely known British Department Store, while their ‘Pure Vitamin C21.5 Advanced Serum’ is included in the top 10 serum on Amazon UK. The brand continued its expansion of sales channels in Korea, as they recently entered the Onnuri Store, an online sales channel of Onnuri Pharmacy.
Soungho Park, the CEO of Wishcompany said “By Wishtrend is a skincare brand that is focused on quality ingredients and formulation to meet the needs of customers. The Acid-Duo Hibiscus 63 Cream we just launched also have used top-quality hibiscus cultivated in Laos”, and added, “We will continue to provide outstanding products and beauty content that contain our brand identity and try to reach a bigger pool.”
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