-Ingredient-focused brand By Wishtrend with high functioning skincare products continues its popularity in Europe
-Expands sales channel by entering & Other Stories in 12 countries including France and Spain, following its launch at British department store chain Selfridges
By Wishtrend, a cosmeceutical brand from the beauty brand·content development company Wishcompany (CEO Soungho Park, www.wishcompany.net) is expanding its offline sales channel in Europe by launching at 35 shops of & Other Stories in 12 countries, a premium SPA brand by Swedish group H&M, not long after its launch at British department store chain Selfridges last June.
It is confirmed that they will be at 35 stores of & Other Stories over 12 countries, including 5 stores in the UK, and also France, Spain, Germany, Italy, Sweden and so on. It is expected to be at more stores in Europe by the first half of next year, while they will soon be launched at Feelunique, a UK based e-commerce for cosmetics.
By Wishtrend develops products by using only top-quality ingredients and formulating active ingredients that can bring out the best results possible. And one of their marketing strategies is to name the product intuitively, by highlighting the main ingredients and content, so that the consumers can perceive what effects they can get out of the products by just reading the name.
The brand’s outstanding quality and marketing strategy worked to consumers and buyers from the Europe market, where products with vitamin and acid are now in the trend. The hype over By Wishtrend first started in online sales channels, as the Pure Vitamin C 21.5% Advanced Serum’s presence in Amazon UK top 10 lists can tell. The hype led the brand to also be launched at major offline channels, such as Selfridges and & Other Stories. Their YouTube channel ‘Wishtrend TV’ that creates beauty content in 4 different languages including English also helped the brand’s success.
You can find the following By Wishtrend products at & Other Stories: Amazon Bestseller Mandelic Acid 5% Skin Prep Water; Teca 1% Barrier Cream; Green Tea & Enzyme Powder Wash; Vitamin 75 Maximizing Cream; Natural Vitamin 21.5 Enhancing Sheet Mask.
Along with By Wishtrend, products from Klairs, a skincare brand for sensitive skin, are available at & Other Stories as well. Supple Preparation Facial Toner, a toner that was sold over a million bottles; Freshly Juiced Vitamin Drop, which was picked as the number one facial serum at iHerb; Freshly Juiced Vitamin E Mask, a winner of Best K-Beauty Award from SoKoGlam are included.
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